David and Goliath

Featuring CatholicVote.org in the role of the dauntless youth and NBC as the evil giant.

An update from Brian Burch on CatholicVote’s attempt to place an ad during the Superbowl. If you haven’t see this incredibly effective video, you can see it here. The news isn’t all bad!

We broke this news yesterday, but wanted to make sure you have the full story – NBC has slammed the door on running our ad during the Super Bowl!

After several days of negotiations, a representative in Chicago told us that NBC and the NFL are not interested in advertisements involving ‘political candidates or issues.’

We were in the midst of raising the money needed, and had confirmed interest from several very generous pro-life benefactors. Airing the ad would have been very expensive, and a ‘Super’ opportunity.

But NBC’s rejection is calling even more attention to the ad. We have been appearing on radio programs across the country for the past two days, and NBC’s New York affiliate (imagine the irony), is covering the controversy. Bill O’Reilly of the FOX News Channel featured the ad on his program Wednesday night calling it “brilliant” and “genius.” His show alone reached nearly 4 million people.

All of this is driving more traffic to the commercial online. We reached almost 1 million online views in less than two weeks!

So why did NBC reject the ad?

The network claims that they do not allow political or issue advocacy advertisements during the Super Bowl, but that’s simply not true.

The network was willing to air an ad by PETA, which is definitely an advocacy group, if PETA would tone down their ad’s sexual suggestiveness.

Also, the first ad scheduled to run during the Super Bowl is a creative spot about Pedigree’s pet adoption drive. The ad ends with the line: “Help us help dogs.”

In recent years, some Super Bowl advertisements have caused controversy. But there’s nothing objectionable about our positive, life-affirming advertisement. We show a beautiful ultrasound, something NBC’s parent company GE has done for years. We don’t attack Barack Obama, but focus on him becoming the first African-American President. We simply ask people to imagine the potential of each human life.
What now?
We’re not intimidated by NBC. We plan on getting this ad out so that many millions of Americans can imagine the potential of each human life. Here are some things you can do:

We are preparing a virtual protest of NBC’s decision. We want other networks to know that hundreds of thousands of people want to see this ad aired, and we will not give up easily. Stay tuned for our plan on this in the next few days.
The Catholic television station EWTN will be airing the commercial before, during and after the Super Bowl. Feel free to turn your channel to EWTN during halftime and watch our ad there.
You can still share the commercial with friends and family. Tell them to go to CatholicVote.org and watch the ad NBC doesn’t want them to see! Heck, show it at your Super Bowl party!

We’ve been humbled by the donations we’ve received to help get this ad out. We are especially grateful to the group of very generous benefactors that agreed to help if we got air time for the Super Bowl.

We aren’t certain they will still help, but we will use any funds we receive from you and others to air the ad in the most prominent and cost-effective venues available.

Perhaps the ad should run during the Academy Awards or maybe American Idol, which is popular with the youth. Maybe we should run it following President Obama’s first State of the Union address?
If you have ideas, tell us what you think.
Brian Burch
CatholicVote.org

P.S. You may recall that this is the first ad in our new “Life: Imagine the Potential” campaign. We are having a huge impact with our campaign already! Our message is positive, life affirming, and hope-filled. And it is reaching audiences that normally don’t listen to us.

About these ads

2 Comments

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2 responses to “David and Goliath

  1. Maybe they should’ve mixed the message in a Beer ad, bet they would’ve gone for it then!

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